Pretty much everything else about the music industry I despise. That is my happy place, aside from being with my family. I love writing and creating and helping other writers and artists and producers come into their own and learn whatever it is I know, and I learn from them. I understand the economy of it, the drivers, the value proposition. I understand the music industry better than ever before. Which world do you think you understand more? You’ve managed a successful career both in music and all your other business ventures. There’s two artists that I’m not even allowed to announce right now. Anitta, DNCE, Jessie J, obviously OneRepublic. I can honestly say that I’ll have more songs released in 2021 than in the three previous years combined. But I think I’m better at writing and producing songs right now than I’ve ever been because I’ve been doing it so much. It was really a business decision for me to be able to reinvest that sale into other things. The window for me getting a 20-times multiple on my publishing isn’t going to be around forever. Not to bore you with the business side, but I was looking at where I was in my life, and the value of my catalog. What drove you to that decision?įor me, it was very black-and-white.
You’re one of many artists to sell their catalog in recent years. In what was supposed to be a 25-minute conversation about NFTs, Tedder spoke with Rolling Stone in April for an hour about the state of the music business, the economics of songwriting, and expanding to new ventures. Tracks like latest singles “Run” and “Someday” have the potential to sneak their way into the charts. Human, which faced more than a year of delays because of the pandemic, is OneRepublic’s first album since 2016’s Oh My My. The record puts a fresh spin on the climactic pop rock the group has made over the past decade, lined with many of Tedder’s songwriting. The band released its fifth studio album, Human, on Friday. A few months later, he launched his own NFT line in a collaboration with street artist Bustart, selling digital collectables featuring an exclusive song he wrote for tens of thousands of dollars.Īnd of course, Tedder still fronts OneRepublic. At the start of the year, amid the surge in demand for music copyrights, Tedder sold a majority stake in his extensive publishing catalog - which includes his OneRepublic hits, like multiplatinum singles “Apologize” and “Counting Stars,” alongside tracks he’s written for Adele, Taylor Swift and Beyoncé - to high-profile investment company KKR. He runs a publishing venture with Brandon Silverstein, manager for Normani and Anitta. I was so drawn to ventures like real estate because it’s the opposite extreme to the music business.
#One republic apologize cd plus
“I love writing and producing and performing songs more than anything else on Earth, but in the music industry, two plus two doesn’t equal four, it equals banana. “Basically I was thinking what’s the opposite of the music industry,” says Tedder of his push into business to sustain the unpredictable nature of a career in songwriting. He also founded with an Interscope marketing executive a hemp-water company called Mad Tasty in 2018, and as Tedder nonchalantly mentions, he’s also currently executive-producing a Netflix film. His portfolio is extensive, with a slate of commercial real estate properties across the country alongside venture-capital investments in companies like salad chain Sweetgreen and Masterclass-style content company. Besides being a prolific songwriter and producer, Tedder has become one of the more savvy stars in the music business, often on the cutting edge of the industry’s booming trends. The result, by next year, will be “the absolute best bargains on secondary homes and vacation properties of all time.”įor most pop stars, such a thought might be just some random musing, but for Tedder, it could be an actual business move. It’s less than two minutes into a phone call with Ryan Tedder, and with little prompting, the OneRepublic frontman makes a prediction: The wealthy who left cities for calmer pastures during the early days of the pandemic will take on hefty buyer’s remorse.